Creativity in advertising When it works and when it dosen't
Material type:![Mixed materials](/opac-tmpl/lib/famfamfam/MX.png)
- 659.1
Item type | Current library | Call number | Vol info | Status | Date due | Barcode | |
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SSCBS Library | 8/6 | Available | P14897 |
A euro invested in a highly creative ad campaign had nearly double the sales impact of a euro spent on a noncreative campaign. The conservative approaches adopted in many product categories are leaving money on the table.
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