Creativity in advertising
REINARTZ, WERNER
Creativity in advertising When it works and when it dosen't - 2013 - 95-100
A euro invested in a highly creative ad campaign had nearly double the sales impact of a euro spent on a noncreative campaign. The conservative approaches adopted in many product categories are leaving money on the table.
ADVERTISING
659.1
Creativity in advertising When it works and when it dosen't - 2013 - 95-100
A euro invested in a highly creative ad campaign had nearly double the sales impact of a euro spent on a noncreative campaign. The conservative approaches adopted in many product categories are leaving money on the table.
ADVERTISING
659.1