Creativity in advertising (Record no. 11880)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00673npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | REINARTZ, WERNER |
| 245 ## - TITLE STATEMENT | |
| Title | Creativity in advertising |
| Remainder of title | When it works and when it dosen't |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 95-100 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | A euro invested in a highly creative ad campaign had nearly double the sales impact of a euro spent on a noncreative campaign. The conservative approaches adopted in many product categories are leaving money on the table. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | ADVERTISING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | SAFFERT, PETER |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14897 |
| Note | M |
| Host Itemnumber | 26773 |
| Host Biblionumber | 11178 |
| Title | HARVARD BUSINESS REVIEW |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.