Creativity in advertising (Record no. 11880)
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000 -LEADER | |
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fixed length control field | 00673npc a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140613s2013 xx 000 0 und d |
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
Classification number | 659.1 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | REINARTZ, WERNER |
245 ## - TITLE STATEMENT | |
Title | Creativity in advertising |
Remainder of title | When it works and when it dosen't |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Date of publication, distribution, etc. | 2013 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 95-100 |
520 ## - SUMMARY, ETC. | |
Summary, etc. | A euro invested in a highly creative ad campaign had nearly double the sales impact of a euro spent on a noncreative campaign. The conservative approaches adopted in many product categories are leaving money on the table. |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | ADVERTISING |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | SAFFERT, PETER |
773 ## - HOST ITEM ENTRY | |
Other item identifier | P14897 |
Note | M |
Host Itemnumber | 26773 |
Host Biblionumber | 11178 |
Title | HARVARD BUSINESS REVIEW |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Articles |
No items available.