The efeects of television advertisement on the buying behavior of packed food consumer in it compans
Material type: Mixed materialsPublication details: 2014Description: 47-55Subject(s): NLM classification:- 659.1
Item type | Current library | Call number | Vol info | Status | Date due | Barcode | |
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Periodicals/Magazines | SSCBS Library | 3/2 | Available | P15402 |
In this study, we found that there was a relationship between television advertisments and incrising the packed food demand. With about 76% agreements on these relations of the total responses. There is a realtionship between television advertisement and increasing the price of packed food with about 84% agreement on these relations of total responses.
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