The efeects of television advertisement on the buying behavior of packed food consumer in it compans (Record no. 12581)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00865npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2014 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | PUROHIT, ASHOK |
| 245 #4 - TITLE STATEMENT | |
| Title | The efeects of television advertisement on the buying behavior of packed food consumer in it compans |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 47-55 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In this study, we found that there was a relationship between television advertisments and incrising the packed food demand. With about 76% agreements on these relations of the total responses. There is a realtionship between television advertisement and increasing the price of packed food with about 84% agreement on these relations of total responses. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | ADVERTISING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | KAUR, VIKRAMJIT |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15402 |
| Note | M |
| Host Itemnumber | 33718 |
| Host Biblionumber | 11241 |
| Title | International J. of Trends in Business Admn. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.