The efeects of television advertisement on the buying behavior of packed food consumer in it compans

PUROHIT, ASHOK

The efeects of television advertisement on the buying behavior of packed food consumer in it compans - 2014 - 47-55

In this study, we found that there was a relationship between television advertisments and incrising the packed food demand. With about 76% agreements on these relations of the total responses. There is a realtionship between television advertisement and increasing the price of packed food with about 84% agreement on these relations of total responses.

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