Role of advertisement in aviation industry most extensive informative and attractive advertisement

By:

SHRIMALI, C S

Contributor(s):

JEWANDAH, SIMRAN

Material type:

Mixed materialsPublication details: 2014Description: 32-38Subject(s):

ADVERTISING

NLM classification:

659.1

In: International J. of Trends in Business AdmnMSummary: Airlines must not be distracted by economic, regulatory, safty, environmental and other external influences beyond management's control and must maintain a vital emphasis on customer relationships and brand management. Airlines have many consumertouch points and each is an opportunity to reinforce brand value and loyalty.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		3/2	Available		P15402

Airlines must not be distracted by economic, regulatory, safty, environmental and other external influences beyond management's control and must maintain a vital emphasis on customer relationships and brand management. Airlines have many consumertouch points and each is an opportunity to reinforce brand value and loyalty.

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