Role of advertisement in aviation industry most extensive informative and attractive advertisement
SHRIMALI, C S
Role of advertisement in aviation industry most extensive informative and attractive advertisement - 2014 - 32-38
Airlines must not be distracted by economic, regulatory, safty, environmental and other external influences beyond management's control and must maintain a vital emphasis on customer relationships and brand management. Airlines have many consumertouch points and each is an opportunity to reinforce brand value and loyalty.
ADVERTISING
659.1
Role of advertisement in aviation industry most extensive informative and attractive advertisement - 2014 - 32-38
Airlines must not be distracted by economic, regulatory, safty, environmental and other external influences beyond management's control and must maintain a vital emphasis on customer relationships and brand management. Airlines have many consumertouch points and each is an opportunity to reinforce brand value and loyalty.
ADVERTISING
659.1