Role of advertisement in aviation industry most extensive informative and attractive advertisement (Record no. 12579)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00832npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2014 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SHRIMALI, C S |
| 245 ## - TITLE STATEMENT | |
| Title | Role of advertisement in aviation industry most extensive informative and attractive advertisement |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 32-38 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Airlines must not be distracted by economic, regulatory, safty, environmental and other external influences beyond management's control and must maintain a vital emphasis on customer relationships and brand management. Airlines have many consumertouch points and each is an opportunity to reinforce brand value and loyalty. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | ADVERTISING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | JEWANDAH, SIMRAN |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15402 |
| Note | M |
| Host Itemnumber | 33718 |
| Host Biblionumber | 11241 |
| Title | International J. of Trends in Business Admn. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.