Cloning in Indian advertisements getting two for the price of one?

By:

BANERJI, AMIT

Contributor(s):

KHAN, MOHD IQBAL

Material type:

Mixed materialsPublication details: 2013Description: 24-31Subject(s):

ADVERTISING

NLM classification:

659.1

In: INDIAN JOURNAL OF MARKETINGMSummary: Due to the presence of various niches in a large segment and to cater to the maximum possible audience within it, the concept of the multiple roles played by the same person in Indian cinema is being used with greater frequency in Indian adverisments. Clones serve the purpose of controlling advertisment costs and at the same time, target the segment and niches within it effectively.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		43/3	Available		P15029

Due to the presence of various niches in a large segment and to cater to the maximum possible audience within it, the concept of the multiple roles played by the same person in Indian cinema is being used with greater frequency in Indian adverisments. Clones serve the purpose of controlling advertisment costs and at the same time, target the segment and niches within it effectively.

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