Cloning in Indian advertisements (Record no. 12150)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00846npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BANERJI, AMIT |
| 245 ## - TITLE STATEMENT | |
| Title | Cloning in Indian advertisements |
| Remainder of title | getting two for the price of one? |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 24-31 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Due to the presence of various niches in a large segment and to cater to the maximum possible audience within it, the concept of the multiple roles played by the same person in Indian cinema is being used with greater frequency in Indian adverisments. Clones serve the purpose of controlling advertisment costs and at the same time, target the segment and niches within it effectively. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | ADVERTISING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | KHAN, MOHD IQBAL |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15029 |
| Note | M |
| Host Itemnumber | 32638 |
| Host Biblionumber | 11203 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.