Cloning in Indian advertisements
BANERJI, AMIT
Cloning in Indian advertisements getting two for the price of one? - 2013 - 24-31
Due to the presence of various niches in a large segment and to cater to the maximum possible audience within it, the concept of the multiple roles played by the same person in Indian cinema is being used with greater frequency in Indian adverisments. Clones serve the purpose of controlling advertisment costs and at the same time, target the segment and niches within it effectively.
ADVERTISING
659.1
Cloning in Indian advertisements getting two for the price of one? - 2013 - 24-31
Due to the presence of various niches in a large segment and to cater to the maximum possible audience within it, the concept of the multiple roles played by the same person in Indian cinema is being used with greater frequency in Indian adverisments. Clones serve the purpose of controlling advertisment costs and at the same time, target the segment and niches within it effectively.
ADVERTISING
659.1