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141.
Guerrilla marketing A theoritical review by
Material type: Mixed materialsMixed materials
Publication details: 2013
In: INDIAN JOURNAL OF MARKETINGM
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142.
Chocolate packaging and purchase behaviour A cluster analysis approach by
Material type: Mixed materialsMixed materials
Publication details: 2013
In: INDIAN JOURNAL OF MARKETINGM
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A study on purchase behaviour with special reference to Mahindra two wheelers by
Material type: Mixed materialsMixed materials
Publication details: 2013
In: INDIAN JOURNAL OF MARKETINGM
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The success of shopping malls lies in the hands of mall developers A study by
Material type: Mixed materialsMixed materials
Publication details: 2013
In: INDIAN JOURNAL OF MARKETINGM
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147.
Co- branding A case study of Micromax and MTV by
Material type: Mixed materialsMixed materials
Publication details: 2013
In: INDIAN JOURNAL OF MARKETINGM
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148.
Mapping perceptual value shifts in timepieces through lifestyle associations by
Material type: Mixed materialsMixed materials
Publication details: 2013
In: INDIAN JOURNAL OF MARKETINGM
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149.
Product placement A critical review based on ethical theories by
Material type: Mixed materialsMixed materials
Publication details: 2013
In: INDIAN JOURNAL OF MARKETINGM
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Reexamining the market share Customer satisfaction relationship by
Material type: Mixed materialsMixed materials
Publication details: 2013
In: JOURNAL OF MARKETINGM
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159.
Brand licensing What drives royalty rates? by
Material type: Mixed materialsMixed materials
Publication details: 2013
In: JOURNAL OF MARKETINGM
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160.
Predicting and managing consumers' package size impressions by
Material type: Mixed materialsMixed materials
Publication details: 2013
In: JOURNAL OF MARKETINGM
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