Factors influencing students' preference of managment institutes A kano model analysis

By:

BHOLA, SARANG SHANKAR

Contributor(s):

NALAWADE, RISHIKESH KRISHNAJI

Material type:

Mixed materialsPublication details: 2013Description: 44-52Subject(s):

MARKETING

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: The present study aims to find out the expectations of students towards various entities of management institutes viz. library, infrastructure, academics, administration etc. To identify and classify these expectation, tha kano model was used. Theresponses of the students were analyzed by using the Kano methodology developed by Dr. Kano and the requirements were classified into the kano attributes.

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The present study aims to find out the expectations of students towards various entities of management institutes viz. library, infrastructure, academics, administration etc. To identify and classify these expectation, tha kano model was used. Theresponses of the students were analyzed by using the Kano methodology developed by Dr. Kano and the requirements were classified into the kano attributes.

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