Chocolate packaging and purchase behaviour A cluster analysis approach
Material type: Mixed materialsPublication details: 2013Description: 5-14Subject(s): NLM classification:- 658.8342
Item type | Current library | Call number | Vol info | Status | Date due | Barcode | |
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Periodicals/Magazines | SSCBS Library | 43/6 | Available | P15031 |
Packaging is regarded as an important component of our modern lifestyle and a significant element of the branding process. Changing consumers lifestyle and increasing self service has positioned product package as a tool to stimulate impulse buying and increase sales promotions. Chocolate is a product which is consumed irrespective of age barrier. Today, Chocolate is marketed in different ways to different consumer segments and hence, packaging of chocolates is, therefore, critical.
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