Reinventing the brand Can top brands survive the new market realities
Material type: TextPublication details: KOGAN PAGE LONDON 2001Description: vi, 234 PAPER BINDINGISBN:- 0749435933
- 658.827 KAP-P1
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Books | SSCBS Library | General Books | 658.827 KAP-P1 (Browse shelf(Opens below)) | Available | 9634 |
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658.827 KAP-P1 24 brand mantras | 658.827 KAP-P1 24 brand mantras | 658.827 KAP-P1 24 brand mantras | 658.827 KAP-P1 Reinventing the brand | 658.827 KAP-P2 Brand serve | 658.827 KAP-P3 18 brand astras | 658.827 KAP-P9 New strategic brand management |
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