Reinventing the brand (Record no. 6709)
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000 -LEADER | |
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fixed length control field | 00497nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140613s2001 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0749435933 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 |
Item number | KAP-P1 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | KAPFERER, Jean-Noel |
245 ## - TITLE STATEMENT | |
Title | Reinventing the brand |
Remainder of title | Can top brands survive the new market realities |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc. | KOGAN PAGE |
Place of publication, distribution, etc. | LONDON |
Date of publication, distribution, etc. | 2001 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | vi, 234 |
Other physical details | PAPER BINDING |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | BRANDS AND TRADEMARKS |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MARKETING - BRANDS & TRADEMARKS |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | |
Relator term | |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Amount | Bill Date | HDNAME for Bill | Koha item type |
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Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | 14/02/2003 | SURENDRA BOOK SERVICE | 1095.00 | 2002-03 | BOOKS | 390 | 658.827 KAP-P1 | 9634 | 26/06/2024 | 7493.00 | 29/01/2003 | MARKETING | Books |