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Reinventing the brand

KAPFERER, Jean-Noel

Reinventing the brand Can top brands survive the new market realities - LONDON KOGAN PAGE 2001 - vi, 234 PAPER BINDING

ISBN: 0749435933

Subjects--Topical Terms:
BRANDS AND TRADEMARKS
MARKETING - BRANDS & TRADEMARKS

Dewey Class. No.: 658.827 / KAP-P1

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