Branding across borders A guide to global brand marketing
Material type: TextPublication details: MCGRAW-HILL NEW YORK 2001Description: xxiv, 232 HARD BINDINGISBN:- 0658009451
- 658.827 GEO-P1
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Books | SSCBS Library | General Books | 658.827 GRE-P1 (Browse shelf(Opens below)) | Available | 9105 |
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658.827 GAU-P8 Rebranding | 658.827 GHO-P8 Globalisation of brand | 658.827 GRA-N9 New marketing manifesto | 658.827 GRE-P1 Branding across borders | 658.827 GRE-P4 Best of branding | 658.827 HAI-P5 Brand failures The truth about the 100 biggest branding mistakes of all time | 658.827 HAI-P5 Brand royalty How to world's top 100 brands thrive and survive |
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