Branding across borders (Record no. 6363)
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000 -LEADER | |
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fixed length control field | 00503nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140613s2001 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0658009451 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 |
Item number | GEO-P1 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | GREGORY, James R |
245 ## - TITLE STATEMENT | |
Title | Branding across borders |
Remainder of title | A guide to global brand marketing |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc. | MCGRAW-HILL |
Place of publication, distribution, etc. | NEW YORK |
Date of publication, distribution, etc. | 2001 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxiv, 232 |
Other physical details | HARD BINDING |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | BRANDS AND TRADEMARKS |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MARKETING - BRANDS & TRADEMARKS |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | WIECHMANN, Jack G |
Relator term | |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Foreign price | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Amount | Bill Date | HDNAME for Bill | Koha item type |
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Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | 26/03/2002 | UNIVERSITY BOOK HOUSE | USD34.95 | 1740.51 | 2001-02 | BOOKS | 534 | 658.827 GRE-P1 | 9105 | 26/06/2024 | 6129.00 | 22/03/2002 | MARKETING | Books |