Consumer adoption of green products Modeling the enablers

By:

NATH VISHNU, KUMAR

Contributor(s):

KUMAR, RUPESH

Material type:

Mixed materialsPublication details: 2013Description: 453-470Subject(s):

CONSUMER BEHAVIOUR

NLM classification:

658.8342

In: GLOBAL BUSINESS REVIEWMSummary: Environmentalism has become an important social and corporate issue during the twenty first century. Consumers are becoming more environmentally conscious and are damanding green products from manufacturers. This has resulted in the emergence of new concepts like green marketing and green consumerism. Over the years various studies have investigated the concepts of green consumer behaviour and have listed out factors that work as either barriers or enablers when it comes to consumer adoption of environmentally sustainable products or lifestyles.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		14/3	Available		P15106

Environmentalism has become an important social and corporate issue during the twenty first century. Consumers are becoming more environmentally conscious and are damanding green products from manufacturers. This has resulted in the emergence of new concepts like green marketing and green consumerism. Over the years various studies have investigated the concepts of green consumer behaviour and have listed out factors that work as either barriers or enablers when it comes to consumer adoption of environmentally sustainable products or lifestyles.

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