Consumer adoption of green products (Record no. 12269)

MARC details
000 -LEADER
fixed length control field 01012npc a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140613s2013 xx 000 0 und d
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER
Classification number 658.8342
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name NATH VISHNU, KUMAR
245 ## - TITLE STATEMENT
Title Consumer adoption of green products
Remainder of title Modeling the enablers
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 453-470
520 ## - SUMMARY, ETC.
Summary, etc. Environmentalism has become an important social and corporate issue during the twenty first century. Consumers are becoming more environmentally conscious and are damanding green products from manufacturers. This has resulted in the emergence of new concepts like green marketing and green consumerism. Over the years various studies have investigated the concepts of green consumer behaviour and have listed out factors that work as either barriers or enablers when it comes to consumer adoption of environmentally sustainable products or lifestyles.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term CONSUMER BEHAVIOUR
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name KUMAR, RUPESH
773 ## - HOST ITEM ENTRY
Other item identifier P15106
Note M
Host Itemnumber 33686
Host Biblionumber 11237
Title GLOBAL BUSINESS REVIEW
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Articles

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