Consumer adoption of green products
NATH VISHNU, KUMAR
Consumer adoption of green products Modeling the enablers - 2013 - 453-470
Environmentalism has become an important social and corporate issue during the twenty first century. Consumers are becoming more environmentally conscious and are damanding green products from manufacturers. This has resulted in the emergence of new concepts like green marketing and green consumerism. Over the years various studies have investigated the concepts of green consumer behaviour and have listed out factors that work as either barriers or enablers when it comes to consumer adoption of environmentally sustainable products or lifestyles.
CONSUMER BEHAVIOUR
658.8342
Consumer adoption of green products Modeling the enablers - 2013 - 453-470
Environmentalism has become an important social and corporate issue during the twenty first century. Consumers are becoming more environmentally conscious and are damanding green products from manufacturers. This has resulted in the emergence of new concepts like green marketing and green consumerism. Over the years various studies have investigated the concepts of green consumer behaviour and have listed out factors that work as either barriers or enablers when it comes to consumer adoption of environmentally sustainable products or lifestyles.
CONSUMER BEHAVIOUR
658.8342