Chocolate packaging and purchase behaviour
SHEKHAR, SURAJ KUSHE
Chocolate packaging and purchase behaviour A cluster analysis approach - 2013 - 5-14
Packaging is regarded as an important component of our modern lifestyle and a significant element of the branding process. Changing consumers lifestyle and increasing self service has positioned product package as a tool to stimulate impulse buying and increase sales promotions. Chocolate is a product which is consumed irrespective of age barrier. Today, Chocolate is marketed in different ways to different consumer segments and hence, packaging of chocolates is, therefore, critical.
MARKETING
658.8342
Chocolate packaging and purchase behaviour A cluster analysis approach - 2013 - 5-14
Packaging is regarded as an important component of our modern lifestyle and a significant element of the branding process. Changing consumers lifestyle and increasing self service has positioned product package as a tool to stimulate impulse buying and increase sales promotions. Chocolate is a product which is consumed irrespective of age barrier. Today, Chocolate is marketed in different ways to different consumer segments and hence, packaging of chocolates is, therefore, critical.
MARKETING
658.8342