Chocolate packaging and purchase behaviour (Record no. 12157)
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000 -LEADER | |
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fixed length control field | 00958npc a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140613s2013 xx 000 0 und d |
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
Classification number | 658.8342 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | SHEKHAR, SURAJ KUSHE |
245 ## - TITLE STATEMENT | |
Title | Chocolate packaging and purchase behaviour |
Remainder of title | A cluster analysis approach |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Date of publication, distribution, etc. | 2013 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 5-14 |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Packaging is regarded as an important component of our modern lifestyle and a significant element of the branding process. Changing consumers lifestyle and increasing self service has positioned product package as a tool to stimulate impulse buying and increase sales promotions. Chocolate is a product which is consumed irrespective of age barrier. Today, Chocolate is marketed in different ways to different consumer segments and hence, packaging of chocolates is, therefore, critical. |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | MARKETING |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | RAVEENDRAN, P T |
773 ## - HOST ITEM ENTRY | |
Other item identifier | P15031 |
Note | M |
Host Itemnumber | 32640 |
Host Biblionumber | 11203 |
Title | INDIAN JOURNAL OF MARKETING |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Articles |
No items available.