Harley- Davidson's focus strategy
Material type: Mixed materialsPublication details: 2012Description: 6-25Subject(s): NLM classification:- 658
Item type | Current library | Call number | Vol info | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Periodicals/Magazines | SSCBS Library | 12/3 | Available | P14576 |
This case study is about the competitive strategy of US-based iconic motercycle maker Harley-Davidson Inc. (Harley). Harley was the world's leading designer and manufacturer of heavyweight motorcycles with over 50% market share. Harley bikes wereknown for their distinctive design and heavy customization. By adopting a focused differentiation strategy, the company was able to command a premium for its products.
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