Harley- Davidson's focus strategy (Record no. 11490)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00846npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2012 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | QUMER, SYEDA MASEEHA |
| 245 ## - TITLE STATEMENT | |
| Title | Harley- Davidson's focus strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 6-25 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This case study is about the competitive strategy of US-based iconic motercycle maker Harley-Davidson Inc. (Harley). Harley was the world's leading designer and manufacturer of heavyweight motorcycles with over 50% market share. Harley bikes wereknown for their distinctive design and heavy customization. By adopting a focused differentiation strategy, the company was able to command a premium for its products. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | CASE STUDY - MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | PURKAYASTHA, DEBAPRATIM |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14576 |
| Note | M |
| Host Itemnumber | 33411 |
| Host Biblionumber | 11216 |
| Title | Case Folio |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.