Harley- Davidson's focus strategy
QUMER, SYEDA MASEEHA
Harley- Davidson's focus strategy - 2012 - 6-25
This case study is about the competitive strategy of US-based iconic motercycle maker Harley-Davidson Inc. (Harley). Harley was the world's leading designer and manufacturer of heavyweight motorcycles with over 50% market share. Harley bikes wereknown for their distinctive design and heavy customization. By adopting a focused differentiation strategy, the company was able to command a premium for its products.
CASE STUDY - MANAGEMENT
658
Harley- Davidson's focus strategy - 2012 - 6-25
This case study is about the competitive strategy of US-based iconic motercycle maker Harley-Davidson Inc. (Harley). Harley was the world's leading designer and manufacturer of heavyweight motorcycles with over 50% market share. Harley bikes wereknown for their distinctive design and heavy customization. By adopting a focused differentiation strategy, the company was able to command a premium for its products.
CASE STUDY - MANAGEMENT
658