When more is less The impact of base value neglect on consumer
Material type: Mixed materialsPublication details: 2012Description: 64-77Subject(s): NLM classification:- 658.8
Item type | Current library | Call number | Vol info | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Periodicals/Magazines | SSCBS Library | 76/4 | Available | P14466 |
The interpretation of a percentage change often hinges on the base value to which it is attachd. The authors identify a tendency among consumers to neglect base values when processing percentage change information and investigate the implicationsof such base value negelct for how consumers evaluate economically equivalent offers presented in percentage terms, such as bonus packs and price discounts.
There are no comments on this title.
Log in to your account to post a comment.