When more is less (Record no. 11369)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00885npc a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2012 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CHEN, HAIPENG |
| 245 ## - TITLE STATEMENT | |
| Title | When more is less |
| Remainder of title | The impact of base value neglect on consumer |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 64-77 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The interpretation of a percentage change often hinges on the base value to which it is attachd. The authors identify a tendency among consumers to neglect base values when processing percentage change information and investigate the implicationsof such base value negelct for how consumers evaluate economically equivalent offers presented in percentage terms, such as bonus packs and price discounts. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BONUS PACK |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | PRICE DISCOUNT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | MARMORSTEIN, HOWARD |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14466 |
| Note | M |
| Host Itemnumber | 27727 |
| Host Biblionumber | 11181 |
| Title | JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.