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	21.	No cover image available Firm innovation and its performance outcomes A meta analytic review and theoretical integration by RUBERA, GAIA KIRCA, AHMET H Material type: Mixed materials Publication details: 2012 In: JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	22.	No cover image available Product recall An evaluation of few issue by VIJAYALAKSHMI, N K MADEGOWDA, J Material type: Mixed materials Publication details: 2012 In: INDIAN JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	23.	No cover image available Blog popularity and activity on social media An exploratory research by BHAT, ANIL Material type: Mixed materials Publication details: 2012 In: INDIAN JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	24.	No cover image available Emerging challenges and issues of pulses in commodity futures market by SUKHADEVE, VARSHA S BIYANI, YOGESH YUGALKISHORE Material type: Mixed materials Publication details: 2012 In: INDIAN JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	25.	No cover image available Shoping malls and consequences on the human rights of small traders in NCR Delhi by MULLICK, N H Material type: Mixed materials Publication details: 2012 In: INDIAN JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	26.	No cover image available Effectiveness of advertisements in India An empirical study by RAINA, DALIP KHAJURIA, KRITIKA Material type: Mixed materials Publication details: 2012 In: INDIAN JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	27.	No cover image available Food products packaging A study of its effect on consumer behaviour by GIRI, SUNIL SHARMA, VISHAL Material type: Mixed materials Publication details: 2012 In: INDIAN JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	28.	No cover image available Problems and prospects of catering services A case study of sangli city by YADAV, JYOTI INDUPRATAP YALLATTI, RAVASAHEB MAYAPPA Material type: Mixed materials Publication details: 2012 In: INDIAN JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	29.	No cover image available Determining subscribers' attitude and satisfaction towards Airtel and Citycell An empirical assessment of martin fishbein multiattribute model by PASHA, SYED HABIB MASOOM, MUHAMMAD REHAN Material type: Mixed materials Publication details: 2012 In: INDIAN JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	30.	No cover image available Analysis of TV advertising and usage of celebrity endorsers A content analysis approach by PRAKASH, SHAKTI KUMAR, MEENU Material type: Mixed materials Publication details: 2012 In: INDIAN JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	31.	No cover image available New marketing paradigm- Social media or Web 2.0 An empirical analysis to study the awareness, key deliverables, engagement and usage of social .... by SHARMA, MONIKA Material type: Mixed materials Publication details: 2012 In: INDIAN JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	32.	No cover image available What is quality? An inregrative framework of processes and states by GOLDER, PETER N MITRA, DEBANJAN Material type: Mixed materials Publication details: 2012 In: JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	33.	No cover image available Alliance portfolio resource diversity and firm innovation by CUI, ANNA S OCONNOR, GINA Material type: Mixed materials Publication details: 2012 In: JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	34.	No cover image available Impact of brand equity on customer acquisition, retention and profit margin by STAHL, FLORIAN HEITMANN, MARK Material type: Mixed materials Publication details: 2012 In: JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	35.	No cover image available When more is less The impact of base value neglect on consumer by CHEN, HAIPENG MARMORSTEIN, HOWARD Material type: Mixed materials Publication details: 2012 In: JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	36.	No cover image available Finding a home for products we love How buyer usage intent affects the pricing of used goods by BROUGH, AARON R ISSAC, MATHEW S Material type: Mixed materials Publication details: 2012 In: JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	37.	No cover image available Brand concepts as representations of human values Do cultural congruity and compatibility between values matter? by TORELLI, CARLOS J OZSOMER, AYSEGUL Material type: Mixed materials Publication details: 2012 In: JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	38.	No cover image available When is ours better than mine? A framework for understanding and altering participation in commercial sharing system by LAMBERTON, CAIT POYNOR ROSE, RANDLL L Material type: Mixed materials Publication details: 2012 In: JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	39.	No cover image available Choice of cause in cause-related marketing by ROBINSON, STEFANIE ROSEN IRMAK, CAGLAR Material type: Mixed materials Publication details: 2012 In: JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	40.	No cover image available Green marketing in India Some Eco Issues by RAMANKRISHNA, H Material type: Mixed materials Publication details: 2012 In: INDIAN JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

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