Effectiveness of advertisements in India An empirical study

By:

RAINA, DALIP

Contributor(s):

KHAJURIA, KRITIKA

Material type:

Mixed materialsPublication details: 2012Description: 30-38Subject(s):

NLM classification:

659.1

In: INDIAN JOURNAL OF MARKETINGMSummary: The primery objctive of this study is to measure the effectiveness of advertising in its current format in the Indian scenario. Various objectives are To study the major components of and advertisement that proves to be more attractive for the advertisement; To study which media is more effective for purchase of different products; To measure advertisement effectiveness by measuring awareness, knowledge,liking, prefrence, conviction and purchase decisions taken by consumers; To study theextent upto which advertisements carry relevant and believable messages; To find out the motives behind purchase and factors affecting purchase decisions.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		42/5	Available		P14420

The primery objctive of this study is to measure the effectiveness of advertising in its current format in the Indian scenario. Various objectives are To study the major components of and advertisement that proves to be more attractive for the advertisement; To study which media is more effective for purchase of different products; To measure advertisement effectiveness by measuring awareness, knowledge,liking, prefrence, conviction and purchase decisions taken by consumers; To study theextent upto which advertisements carry relevant and believable messages; To find out the motives behind purchase and factors affecting purchase decisions.

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