Principles of advertising and IMC
Material type: TextPublication details: MCGRAW-HILL NEW YORK 2005Edition: Ed 2Description: xxvii, 774 PAPER BINDINGISBN:- 0071111182
- 659.1 DUN-P5
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Books | SSCBS Library | Text Book | 659.1 DUN-P5 (Browse shelf(Opens below)) | Available | 11723 | ||
Books | SSCBS Library | General Books | 659.1 DUN-P5 (Browse shelf(Opens below)) | Available | 11724 |
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659.1 CLO-P2;P7 Integrated advertising, promotion and marketing communications | 659.1 DEN-N9 Advertising handbook for small business | 659.1 DRE-Q1 Creative strategy in advertising | 659.1 DUN-P5 Principles of advertising and IMC | 659.1 ECO-N2 Best of brand equity | 659.1 FAR-N4 How to produce successful advertising | 659.1 FAR-P4 Handbook of successful advertising |
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