Principles of advertising and IMC (Record no. 7805)
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000 -LEADER | |
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fixed length control field | 00449nam a2200181Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140613s2005 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0071111182 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Item number | DUN-P5 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | DUNCAN, Tom |
245 ## - TITLE STATEMENT | |
Title | Principles of advertising and IMC |
Remainder of title | |
250 ## - EDITION STATEMENT | |
Edition statement | Ed 2 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc. | MCGRAW-HILL |
Place of publication, distribution, etc. | NEW YORK |
Date of publication, distribution, etc. | 2005 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxvii, 774 |
Other physical details | PAPER BINDING |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | ADVERTISING |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | ADVERTISING |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | |
Relator term | |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Book Edition | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Foreign price | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Amount | Bill Date | HDNAME for Bill | Koha item type | Date checked out |
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Dewey Decimal Classification | Ed 2 | Text Book | SSCBS Library | SSCBS Library | 18/08/2005 | UNIVERSITY BOOK HOUSE | USD34.95 | 1536.05 | 2005-06 | BOOKS | 100 | 659.1 DUN-P5 | 11723 | 26/06/2024 | 10468.00 | 05/08/2005 | MANAGEMENT | Books | ||||||
Dewey Decimal Classification | Ed 2 | General Books | SSCBS Library | SSCBS Library | 18/08/2005 | UNIVERSITY BOOK HOUSE | USD34.95 | 1536.05 | 2005-06 | BOOKS | 100 | 4 | 659.1 DUN-P5 | 11724 | 26/06/2024 | 10468.00 | 05/08/2005 | MANAGEMENT | Books | 13/04/2017 |