Brand portfolio strategy Creating relevance, differentiation, energy, leverage, clarity
Material type: TextPublication details: FREE PRESS NEW YORK 2004Description: xviii, 348 HARD BINDINGISBN:- 0743249380
- 658.827 AAK-P4
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Books | SSCBS Library | General Books | 658.827 AAK-P4 (Browse shelf(Opens below)) | Available | 11494 |
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658.827 AAK-N1 Managing brand equity | 658.827 AAK-N6 Building strong brands | 658.827 AAK-P0 Brand leadership | 658.827 AAK-P4 Brand portfolio strategy | 658.827 AAK-Q0 Building strong brands | 658.827 AAK-Q0 Building strong brands | 658.827 AIT-P1 Cutting edge commercials |
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