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Brand portfolio strategy

AAKER, David A

Brand portfolio strategy Creating relevance, differentiation, energy, leverage, clarity - NEW YORK FREE PRESS 2004 - xviii, 348 HARD BINDING

ISBN: 0743249380

Subjects--Topical Terms:
BRANDS AND TRADEMARKS
MARKETING - BRANDS & TRADEMARKS

Dewey Class. No.: 658.827 / AAK-P4

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