Advertising campaign strategy A guide to marketing communication plans
Material type: TextPublication details: DRYDEN PRESS NEW YORK 2000Edition: Ed 2Description: xxi, 371 HARD BINDINGISBN:- 003021114X
- 659.1 PAR-P0
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | SSCBS Library | General Books | 659.1 PAR-P0 (Browse shelf(Opens below)) | Available | 7313 |
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659.1 NOR-M4 Advertising | 659.1 OGU-N9 Advertising | 659.1 OGU-P6 Advertising and integrated brand promotion | 659.1 PAR-P0 Advertising campaign strategy | 659.1 PER-P1 Strategic advertising management | 659.1 PER-P5 Strategic advertising management | 659.1 RAT-M4 Advertising management |
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