Advertising campaign strategy (Record no. 5333)
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000 -LEADER | |
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fixed length control field | 00487nam a2200181Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140613s2000 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 003021114X |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Item number | PAR-P0 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | PARENTE, Donald |
245 ## - TITLE STATEMENT | |
Title | Advertising campaign strategy |
Remainder of title | A guide to marketing communication plans |
250 ## - EDITION STATEMENT | |
Edition statement | Ed 2 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc. | DRYDEN PRESS |
Place of publication, distribution, etc. | NEW YORK |
Date of publication, distribution, etc. | 2000 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxi, 371 |
Other physical details | HARD BINDING |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | ADVERTISING |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | ADVERTISING |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | |
Relator term | |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Book Edition | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Foreign price | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Amount | Bill Date | HDNAME for Bill | Koha item type |
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Dewey Decimal Classification | Ed 2 | General Books | SSCBS Library | SSCBS Library | 14/03/2000 | UNISCAN | USD18 | 808.20 | 1999-00 | BOOKS | 71 | 659.1 PAR-P0 | 7313 | 26/06/2024 | 5152.00 | 13/03/2000 | NONRECARING | Books |