Promotion using product placement in movies Perception of rural and urban Indian audience
Material type: Mixed materialsPublication details: 2013Description: 35-41Subject(s): NLM classification:- 658.8
Item type | Current library | Call number | Vol info | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Periodicals/Magazines | SSCBS Library | 43/4 | Available | P15030 |
Product placemen as a promotional tool is often used as an alternative by marketers. Not much focus is placed on this tool. The present paper discusses concepts related to product placement. The paper highlights the importance of product placementas a promotional tool. It has implications for marketers and researchers.
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