Promotion using product placement in movies
CHOUBEY, VARDHAN
Promotion using product placement in movies Perception of rural and urban Indian audience - 2013 - 35-41
Product placemen as a promotional tool is often used as an alternative by marketers. Not much focus is placed on this tool. The present paper discusses concepts related to product placement. The paper highlights the importance of product placementas a promotional tool. It has implications for marketers and researchers.
MARKETING
658.8
Promotion using product placement in movies Perception of rural and urban Indian audience - 2013 - 35-41
Product placemen as a promotional tool is often used as an alternative by marketers. Not much focus is placed on this tool. The present paper discusses concepts related to product placement. The paper highlights the importance of product placementas a promotional tool. It has implications for marketers and researchers.
MARKETING
658.8