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SBU concept of business structure and management

By: Material type: Mixed materialsMixed materialsPublication details: 2013Description: 123-128Subject(s): NLM classification:
  • 658
In: CHARTERED ACCOUNTANTMSummary: Strategic business units or SBU have been defined an autonomous divisions or organizational units, small enough to be flexible and large enough to exercise control over most of hte factors affecting their long term performance. They focus on product offering and market segment-having clear marketing plan, campaign and analysis. They have autonomous mission and objective. They inspire the owning empire to respond quickly to changing economic situations.
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Periodicals/Magazines Periodicals/Magazines SSCBS Library 61/11 Available P14846

Strategic business units or SBU have been defined an autonomous divisions or organizational units, small enough to be flexible and large enough to exercise control over most of hte factors affecting their long term performance. They focus on product offering and market segment-having clear marketing plan, campaign and analysis. They have autonomous mission and objective. They inspire the owning empire to respond quickly to changing economic situations.

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