SBU concept of business structure and management
JAGATI, O P
SBU concept of business structure and management - 2013 - 123-128
Strategic business units or SBU have been defined an autonomous divisions or organizational units, small enough to be flexible and large enough to exercise control over most of hte factors affecting their long term performance. They focus on product offering and market segment-having clear marketing plan, campaign and analysis. They have autonomous mission and objective. They inspire the owning empire to respond quickly to changing economic situations.
MANAGEMENT
658
SBU concept of business structure and management - 2013 - 123-128
Strategic business units or SBU have been defined an autonomous divisions or organizational units, small enough to be flexible and large enough to exercise control over most of hte factors affecting their long term performance. They focus on product offering and market segment-having clear marketing plan, campaign and analysis. They have autonomous mission and objective. They inspire the owning empire to respond quickly to changing economic situations.
MANAGEMENT
658