Effectiveness of advertisements in India (Record no. 11336)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01102npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2012 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | RAINA, DALIP |
| 245 ## - TITLE STATEMENT | |
| Title | Effectiveness of advertisements in India |
| Remainder of title | An empirical study |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 30-38 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The primery objctive of this study is to measure the effectiveness of advertising in its current format in the Indian scenario. Various objectives are To study the major components of and advertisement that proves to be more attractive for the advertisement; To study which media is more effective for purchase of different products; To measure advertisement effectiveness by measuring awareness, knowledge,liking, prefrence, conviction and purchase decisions taken by consumers; To study theextent upto which advertisements carry relevant and believable messages; To find out the motives behind purchase and factors affecting purchase decisions. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | ADVERTISEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | KHAJURIA, KRITIKA |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14420 |
| Note | M |
| Host Itemnumber | 32627 |
| Host Biblionumber | 11203 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.