Analysis of the relationship between brand loyalty and market share A comparative study of durable and non durable products in Delhi

By:

AGARWAL, P K

Contributor(s):

KUMAR, PRADEEP

Material type:

Mixed materialsPublication details: 2012Description: 53-61Subject(s):

NLM classification:

658.827

In: INDIAN JOURNAL OF MARKETINGMSummary: The paper aims to investigate and search the relationship which exists between brand dimentions(brand awareness, association of brand, loyalty of the brand, comparison of two market types which come into product categories; durables(television) and nondurables(toothpaste). The explicit aim of the paper is to analysie the strength link and shared influence existing in loyalty of a brand, and what are the depicted reason of brand repurchase and the commercial performance of a brand, and finlly, the market share of a brand.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		42/6	Available		P14354

The paper aims to investigate and search the relationship which exists between brand dimentions(brand awareness, association of brand, loyalty of the brand, comparison of two market types which come into product categories; durables(television) and nondurables(toothpaste). The explicit aim of the paper is to analysie the strength link and shared influence existing in loyalty of a brand, and what are the depicted reason of brand repurchase and the commercial performance of a brand, and finlly, the market share of a brand.

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