Analysis of the relationship between brand loyalty and market share (Record no. 11264)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01083npc a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2012 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | AGARWAL, P K |
| 245 ## - TITLE STATEMENT | |
| Title | Analysis of the relationship between brand loyalty and market share |
| Remainder of title | A comparative study of durable and non durable products in Delhi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 53-61 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The paper aims to investigate and search the relationship which exists between brand dimentions(brand awareness, association of brand, loyalty of the brand, comparison of two market types which come into product categories; durables(television) and nondurables(toothpaste). The explicit aim of the paper is to analysie the strength link and shared influence existing in loyalty of a brand, and what are the depicted reason of brand repurchase and the commercial performance of a brand, and finlly, the market share of a brand. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BRAND LOYALTY |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKET SHARE |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | KUMAR, PRADEEP |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14354 |
| Note | M |
| Host Itemnumber | 32626 |
| Host Biblionumber | 11203 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.