Marketing management (Record no. 9393)
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000 -LEADER | |
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fixed length control field | 00490nam a2200181Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140613s2007 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 8120332591 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | GOV-P7 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | GOVINDARAJAN, M |
245 ## - TITLE STATEMENT | |
Title | Marketing management |
Remainder of title | Concepts, cases, challenges and trends |
250 ## - EDITION STATEMENT | |
Edition statement | Ed 2 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc. | PRENTICE-HALL OF INDIA |
Place of publication, distribution, etc. | DELHI |
Date of publication, distribution, etc. | 2007 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xx, 312 |
Other physical details | PAPER BINDING |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MARKETING |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MARKETING MANAGEMENT |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | |
Relator term | |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Book Edition | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Amount | Bill Date | HDNAME for Bill | Koha item type |
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Dewey Decimal Classification | Ed 2 | General Books | SSCBS Library | SSCBS Library | 11/12/2008 | SURENDRA BOOK SERVICE | 250.00 | 2008-09 | BOOKS | 268 | 658.8 GOV-P7 | 14366 | 26/06/2024 | 531.00 | 08/12/2008 | MARKETING | Books |