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Marketing management

GOVINDARAJAN, M

Marketing management Concepts, cases, challenges and trends - Ed 2 - DELHI PRENTICE-HALL OF INDIA 2007 - xx, 312 PAPER BINDING

ISBN: 8120332591

Subjects--Topical Terms:
MARKETING
MARKETING MANAGEMENT

Dewey Class. No.: 658.8 / GOV-P7

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