Advertising, promotion and supplemental aspects of integrated marketing communications (Record no. 6644)

MARC details
000 -LEADER
fixed length control field 00502nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140613s2003 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0030352711
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number SHI-P3
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name SHIMP, Terence A
245 ## - TITLE STATEMENT
Title Advertising, promotion and supplemental aspects of integrated marketing communications
Remainder of title
250 ## - EDITION STATEMENT
Edition statement Ed 6
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. THOMSONS
Place of publication, distribution, etc. SINGAPORE
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 650
Other physical details HARD BINDING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ADVERTISING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ADVERTISING
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name
Relator term
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Book Edition Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Foreign price Indian price Financial Year CATCODE for Bill Bill number Total Checkouts Full call number Barcode Date last seen Date checked out Bill Amount Bill Date HDNAME for Bill Koha item type
    Dewey Decimal Classification Ed 6     General Books SSCBS Library SSCBS Library 10/02/2003 UNIVERSITY BOOK HOUSE USD32 1560.00 2002-03 BOOKS 377 1 659.1 SHI-P3 9553 26/06/2024 02/09/2015 5257.00 05/02/2003 MARKETING Books

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