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Advertising, promotion and supplemental aspects of integrated marketing communications

SHIMP, Terence A

Advertising, promotion and supplemental aspects of integrated marketing communications - Ed 6 - SINGAPORE THOMSONS 2003 - xxi, 650 HARD BINDING

ISBN: 0030352711

Subjects--Topical Terms:
ADVERTISING
ADVERTISING

Dewey Class. No.: 659.1 / SHI-P3

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