Strategic brand management (Record no. 5527)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00521nam a2200181Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140613s2000 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 8175541091 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 |
Item number | KAP-N2;P0 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | KAPFERER, Jean-Noel |
245 ## - TITLE STATEMENT | |
Title | Strategic brand management |
Remainder of title | Creating and sustaining brand equity long term |
250 ## - EDITION STATEMENT | |
Edition statement | Ed 2 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc. | KOGAN PAGE |
Place of publication, distribution, etc. | LONDON |
Date of publication, distribution, etc. | 2000 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 443 |
Other physical details | PAPER BINDING |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | BRANDS AND TRADEMARKS |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MARKETING - BRANDS & TRADEMARKS |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | |
Relator term | |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Book Edition | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Amount | Bill Date | HDNAME for Bill | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Ed 2 | General Books | SSCBS Library | SSCBS Library | 07/11/2000 | UNIVERSITY BOOK HOUSE | 395.00 | 2000-01 | BOOKS | 303 | 658.827 KAP-N2;P0 | 7752 | 26/06/2024 | 1118.00 | 28/10/2000 | MARKETING | Books |